Are You keeping Up With RealTime in The Computer World?
The first speaker delivers a generic intro on how realtime has become important, how it lead the way with breaking news like Michael Jackson’s death, how Google and Bing fought over deals with Twitter, etc.In all honesty, it’s nothing you haven’t heard a million times before.
Second up was Rob Walk from a company called NovaRising. He showcases a platform they’ve develop which scans and parses tweets about music to break them down into thematic groups on genre, artist and sentiment. He feels that this could be something that the Search Engines are missing out on. I think there’s a point there - especially when Google launched realtime and there was so much unsorted spam there, but mainly I think the key thing is a ranking algorithm for realtime results to filter out spam.Lately though this is something that Google have definately improved on. and I think the likes of sentiment analysis is in pretty early stages in terms of sophistication, but it may one day be incorporated by search engines. Currently though i don’t think that’s their role.
Next up is Bill Scott from easelTV, talking about the integration of social network updates to TV screens, how TV watchers are profiled and how to “SEO TV” (something about metadata!). Sorry to sound cranky and I will look at this again after the conference, but I really don’t see how this is (a) anything to do with realtime search, and (b) remotely interesting or forward thinking. I can’t think of anything worse than tweets or facebook updates appearing on my telly as I watch a programme. Let alone realtime ads (*shudder*).
Next up, William Fischer from workdigital talks about a product they’ve developed for the recruitment industry to semantically analyse realtime updates from twitter, linkedin, etc. It’s a sales pitch. This doesn’t interest me in the slightest. If I wanted to be sold to I’d have gone to one of those free ‘conferences’ like TFMA or Internet World. Yawn.
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